FAIRFIELD, NJ (October 10, 2008) – Redi-Direct Marketing, Inc., a leading provider of technology based sales and marketing systems and solutions, has developed a strategic alliance with database marketing and business development company, Advantage Insight, LLC.

Redi-Direct Marketing provides technology-based sales and marketing systems and solutions through a family of companies; Redi-Mail Direct Marketing, Inc., Redi-Data, Inc., StayinFront, Inc. (CRM solutions), and Dialog Marketing Services.

 “We are very pleased to be working more closely with the high-caliber professionals at Advantage Insight. This alliance is not only mutually beneficial to both companies, but ultimately to the clients we will serve as a team,” said Thomas R. Buckley, CEO Redi-Direct Marketing, Inc.

Advantage Insight is a business development agency comprised of marketing information industry thought leaders and executives who successfully formed a strategic platform to help their clients understand the vital importance of good customer data, how to maximize the value of this business asset, and utilize this data as the foundation of effective marketing campaigns and marketing return on investment (ROI).

“The Redi-Direct Marketing companies are a natural extension of our database marketing and business development solutions and together our companies can provide a broad range of expertise and services representing the latest, most effective marketing technology,” said Hans Vermandel, CEO of Advantage Insight, LLC.
 
About Advantage Insight, LLC
Advantage Insight, LLC is a full service business development and database marketing company headquartered in New Jersey with offices in New York, Massachusetts and North Carolina. Advantage Insight has expertise in business-to-business, business-to-consumer and healthcare marketing and provides custom data processing, including in-depth data audits and customer file resolution, data integration and customer file enhancement and enrichment services. In addition, Advantage Insight offers market research services through custom calling and survey programs as well as decision support tools and services through Web-based access platforms and campaign management tools. For more information, visit advantageinsight.com.

About Redi-Direct Marketing Inc.
Created in 1990 and headquartered in Fairfield, New Jersey, Redi-Direct Marketing, Inc. is the holding company of Redi-Data, Redi-Mail Direct Marketing, Dialog Marketing Services and StayinFront and is the preeminent provider of technology based sales and marketing systems and solutions. The Redi-Direct business model focuses on the importance of its customers’ prospect and customer database. Redi-Direct provides the various services necessary to maximize the value derived from this asset. Through the Redi-Direct operating subsidiaries, clients can select the types of services that best fit their specific needs. Collectively, the Company offers true turnkey solutions to improve competitive positioning and to maximize the return on sales and marketing investments. For more information, visit www.redidirect.com.

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